Has, to an extent, the IC Championship lost most, if not all, of its prestige? It isn't defended regularly on PPV, the upcoming defense against Booker T is an extreme rarity and it generally is tossed around. Cody Rhodes is a good choice of champion but the belt is doing little to nothing for him. It seems every time it gets a push it just stops midway.
So, what would you do to restore the prestige of the belt?
It's worth noting that in the 90's, the IC Champion was automatically number one contender for the World Championship. He was always seen as the number two guy in the company.